Facebook buys GIPHY Platform. If you have ever used GIF, you probably have downloaded it from Giphy. The social media giant Facebook announced they acquired of popular GIF Search Engine GIPHY in a deal worth $400 million US Dollars. based on the reports 50% GIPHY’S traffic Source was coming from Facebook Instagram and WhatsApp.
GIPHY will be a joining to the Instagram team. GIPHY Raised about $150 Million US Dollars and was struggling to sustain. and Facebook comes in for rescue by taking GIPHY for $400 million US Dollars. As indicated by Facebook, uniting Instagram and GIPHY can make it simpler for individuals to locate the ideal GIFs and stickers in Stories and Direct.
Together The facebook and GIPHY can make it simpler for anybody to make and share their GIF with the Peoples. After the Facebook buys GIPHY People will still be able to upload GIFs, developers and API partners will continue to have the same access to Giphy’s APIs. GIPHY will continue to operate its library.